Our newest line of tees, long-sleeved tees and hoodies features the theme “Diamond Made.” It’s based on the idea that while diamonds are beautiful and valuable, becoming diamonds is difficult. Really difficult.

Our newest line of tees, long-sleeved tees and hoodies features the theme “Diamond Made.” It’s based on the idea that while diamonds are beautiful and valuable, becoming diamonds is difficult. Really difficult.

Our newest line of tees, long-sleeved tees and hoodies features the theme “Diamond Made.” It’s based on the idea that while diamonds are beautiful and valuable, becoming diamonds is difficult. Really difficult.

Our newest line of tees, long-sleeved tees and hoodies features the theme “Diamond Made.” It’s based on the idea that while diamonds are beautiful and valuable, becoming diamonds is difficult. Really difficult.

Our newest line of tees, long-sleeved tees and hoodies features the theme “Diamond Made.” It’s based on the idea that while diamonds are beautiful and valuable, becoming diamonds is difficult. Really difficult.

This month, we introduced tees, long-sleeved tees and hoodies featuring an image inspired by protests against police brutality. The image was created by aspiring graphic designer A’yyan Haashiim, who wanted to convey the power of communities coming together to challenge a system that has hurt and killed so many.

Celebrating African American history isn’t just about recognizing the contributions we’ve made to America and the world. It’s about recognizing what happens when people pursue their destinies, despite the challenges imposed by a country that didn’t consider them human.

By Andrea Oden: It's that time of year again. The holidays are upon us, and with them comes reflection on the year past and setting intentions for the year to come.

We all go through tough times and 2015 was one of my hardest. My father passed away, my job was at risk due to corporate cutbacks and in spite of it all, I still had to be a husband and a father.

A lot of people have asked why we have messages on the front and back of our tees and hoodies. The answer is actually pretty simple: We need the real estate! The most inspirational messages can’t be boiled down into soundbites and some of our illustrations need context to make the impact we’re looking for.

We use steps for our logo for a few reasons. The first happened around the time I came up with the idea of life wear featuring inspirational quotes from inspirational people in 2015.

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